Prime Decor Furnishing ("we", "us", "our") respects your privacy and is committed to protecting your personal data in accordance with Singapore's Personal Data Protection Act 2012 ("PDPA"). This Privacy Policy explains what personal data we collect, why we collect it, how we use and protect it, and what rights you have regarding your data.

This policy applies to personal data collected through our website (primedecorfurnishing.com), our group buy and referral programmes, our showroom and house visits, and any other interactions you have with us as a customer or prospective customer.

By using our website or services, you acknowledge that you have read and understood this Privacy Policy.

We collect personal data that you provide to us directly, including:

• Contact details — name, phone number, email address
• Property details — estate name, property type (HDB/Condo), unit information relevant to your enquiry or project
• Project request information — submitted when you request a new group buy project for your estate
• Referral information— if you join us through another customer's referral link, we record that relationship
• Communications — messages sent via WhatsApp, our contact form, or email
• Booking information — if you schedule a consultation or measurement via our booking system (Calendly)
• Account information — if you register an account with us (email-based login)

We do not knowingly collect sensitive personal data such as NRIC numbers, financial account details, or health information through our website.

We collect personal data when you:

• Fill out a form on our website (e.g. project request, contact form, customer registration)
• Book a consultation or measurement through our booking system
• Communicate with us via WhatsApp, phone, or email
• Visit our showroom or request a house visit
• Click a referral link shared by another customer
• Create an account to access our group buy directory or referral dashboard

We collect, use, and disclose your personal data for the following purposes:

• To respond to your enquiries and provide quotations
• To process and manage group buy project registrations
• To schedule and conduct home measurements, consultations, and installations
• To operate our referral programme, including tracking referral relationships and calculating applicable rebates
• To send you service-related communications (e.g. appointment confirmations, project updates)
• To maintain records of products purchased and services provided to you
• To improve our website and services
• To comply with our legal and regulatory obligations

We will not use your personal data for any purpose beyond what is stated above without obtaining your further consent.

By submitting your personal data to us through any of the channels described in this policy, you consent to our collection, use, and disclosure of your personal data for the purposes set out above.

You may withdraw your consent at any time by contacting us using the details in Section 10. Withdrawing consent may affect our ability to continue providing certain services to you.

We may share your personal data with:

• Our staff — for the purpose of responding to enquiries, managing projects, and processing referrals
• Service providers — third parties who help us operate our business, including our database and hosting provider (Supabase), email service provider, and booking platform (Calendly). These providers only access the data necessary to perform their function for us.
• Other customers, in limited circumstances — your name may be visible to a customer who referred you, solely to confirm a successful referral

We do not sell your personal data to third parties.

We retain your personal data for as long as you remain a customer or have an active enquiry with us, and for up to 5 years afterward to align with our product warranty periods and for record-keeping purposes. Referral and rebate records are kept for as long as needed to administer the referral programme. Data from enquiries that do not proceed to a project is kept for up to 12 months, after which it is deleted or anonymised.

We implement reasonable technical and organisational security measures to protect your personal data against unauthorised access, collection, use, disclosure, copying, modification, or disposal. No method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Subject to applicable exceptions under the PDPA, you have the right to:

• Access the personal data we hold about you, and information about how it has been used or disclosed in the past year
• Request correction of any error or omission in your personal data
• Withdraw consent for the collection, use, or disclosure of your personal data
• Lodge a complaint with us, or with the Personal Data Protection Commission (PDPC), if you believe we have not handled your personal data in accordance with the PDPA

To exercise any of these rights, contact us using the details below.

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact:

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The "Last updated" date at the top of this page indicates when this policy was last revised.

Our website uses Vercel Analytics, a privacy-focused, cookieless analytics tool, to understand general visitor behaviour and improve our website. This does not involve tracking cookies or collecting personally identifiable information through analytics.